Jessica Simpson celebrates the 20th anniversary of The Jessica Simpson Collection with the launch of Mystic Canyon Eau de Parfum, her first new fragrance in five years. 

Simpson said, 

“Mystic Canyon is about honoring the strength I’ve discovered, the softness I’ve learned to embrace, and the freedom that comes from being unapologetically yourself. To me, this fragrance is like a journey bottled up—a reminder that every woman carries her own mystery and magic.”

Mystic Canyon is inspired by her recent album, Nashville Canyon, and is designed for the modern woman who is bold, confident, and authentic. 

The fragrance reflects Simpson’s personal and artistic evolution, celebrating the woman she has become. 

Lori Singer, President of Parlux, commented, 

“Jessica has always been ahead of her time in connecting with her audience through fragrance. With Mystic Canyon, she delivers a fragrance that’s striking yet deeply personal—reflecting confidence, individuality, and the beauty of contrasts, much like Jessica herself.”

The Amber Floral composition balances lush fruits, radiant florals, and warm woods to create a fragrance that is daring and unmistakably feminine.

Mystic Canyon opens with pink pepper, black currant and purple plum. Its heart unfolds with iris, jasmine, and Turkish rose, creating a lush floral bouquet that captivates the senses. The dry down lingers with vanilla bean, amber, cedarwood, and oakmoss.

Mystic Canyon is brought to life in partnership with Parlux, a leader in prestige fragrance renowned for translating visionary celebrity and designer concepts into iconic scents.

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